Graphic Design | Task#1

IMAGE #1


First, the campaign is about bikinis so it has to fill some expectations like showing:

  • good weather
  • swimming context (here swimming pool)
  • woman
  • and, by extension, seduction games
This curvy lady wearing a bikini can seduce any classy men in suit into the pool 'cause he's too focus watching her walking.

Hyperbole > man literally falling

Statement > don' t need to be skinny to be sexy in a bikini. Curves=sexy, be proud as something like this 

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IMAGE #2

Hyperbole > ''Strike a blow''
Metaphor > boxing glove to echo ''strike'' and emphasise the meaning, get closer to the literal signification & boxing = virile/manly so by extension having a mustang = being virile

Statement > you need a mustang to be different of all other people (and suggest also to be more virile, manlier)

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IMAGE #3

Hyperbole > chemical product = green liquid (cliché - connect with the common imagination)

Metaphor > chemical product pour directly on fruit, when you can see it (green on yellow) Normally the product is adding during the growing process (hidden).

''near you'' > use the fear

Statement > be careful, the danger is in your everyday life/you need to be informed